If you’re not entirely sure that you’ve got a sense of who Parimatch are, you don’t need to worry as you’re unlikely to be on your own. Although the company has been around since 1994, they have mainly operated on the European mainland and didn’t launch into the UK market until towards the end of 2020. It means that they offer something a touch different to what you might have come to expect from some of the more familiar sites that are out there, up to and including a slightly different look and feel to many of the other companies you may use.
You can decide for yourself whether that’s a good thing, but certain having a deeper market coverage than other bookmakers isn’t something to complain about. The website looks different to more generic alternatives, whilst the sports coverage is better than you might have come to expect elsewhere. It isn’t that you can’t bet on all of the usual things that you’ve come to know and love, but rather that there might be some other markets that take you by surprise. All told, Parimatch are insurgents into a crowded marketplace and are doing a good job with it.
Sports Betting at Parimatch

The Site
You would be forgiven for thinking that Parimatch looks similar other operators using black and yellows as their main colours with yellow used to highlight certain areas. The site can look a bit busy when you first load it up, but you can get easy access to the likes of horse racing, football and whatever major sporting even is taking place at the time, such as cup finals or tournaments. The main homepage also goes quite heavy on horse racing coverage.
Pages load quickly, which is a nice thing when you’re trying to place a bet on an upcoming race or match, although that could vary depending on your general internet speed. Whether you like the colour-scheme that they have opted for will obviously be a matter of opinion, with the yellows not being particularly attractive in the eyes of some. Having said that, the fact that it is nice and easy to navigate will really be one of the main things that the vast majority of punters care about, with Parimatch having ensured that that is definitely the case.
Features

When it comes to the features that are offered by Parimatch, you are unlikely to be disappointed unless you are the most demanding punter around. You can bet in-play on numerous different sports, from football to basketball, snooker to eSports. You can even opt to live stream certain events, with horse racing being top of that list. In order to do so you will need to be logged into your account so that they can see whether you’ve got money in your balance or you’ve placed a bet on the race that you’re trying to watch live.
What to Bet On

Parimatch were the official betting partner of both Leicester City and Nottingham Forest Football Clubs for the 2024-2025 season, so it is fair to assume that the bookmaker’s football coverage is decent enough. Away from that, the key thing to remember is that the company have European heritage, so the more European-centric leagues and sports are always likely to be well-covered. Horse racing is a sport that they put front and centre on their website, which would be an unusual thing to do if you didn’t cover it well.
Other Products

Nowadays, bookmakers know that the sportsbook will draw customers in but if you want to thrive then you need to be able to offer them more. As a result, it is perhaps not all that surprising to see that ‘Casino’ site directly next to the ‘In-Play’ tab at the top of the homepage. ‘Tables & Live’ is also pretty central, which will give you some sense of the kinds of hames on offer on the Parimatch website. You can also find the likes of poker, jackpots and scratch cards within the casino, alongside slots, so they cover pretty much whatever you fancy.
Banking & Limits
Getting money into and out of your Parimatch account will be one of the most important things that you can do, so punters will be pleased to know that they can use the likes of Apple Pay and Google Pay to do just that. Both of them post a minimum deposit and withdrawal amount of £5, which is also the same for debit cards. If you want to use your bank account to do a direct transfer of funds then you can, whilst VISA users can take advantage of FastFunds, which is a quicker way to get money withdrawn from your account.
Who Are Parimatch?
Continental customers will be more than aware of who Parimatch are, given that the company launched in Kyiv, Ukraine in 1994. They took their time establishing their reputation, entering the Russian market four years later and only launching an online platform in 2000. Further expansion was limited until later in the 2000s, such as with a move into Kazakhstan in 2015 and Tanzania in 2018. Slowly, moves were made elsewhere, like thanks to the purchase of Mr Fish in 2021, having launched in the UK a year earlier.