Continuing my series I’m entitling ‘Offers Bookmakers Make To Win & Retain Your Business’ is the Price Promise. This is one of my favourite offers that isn’t available everywhere or even all of the time, but that can see you get a healthy boost in your winnings and stop you shopping around too much for the best odds.
Unlike some other offers where the name of it tells you pretty much everything you need to know, the Price Promise promotion could be interpreted in numerous ways. Thankfully for you that’s what I’m here for, breaking things down to make them as easy to understand as possible. Hopefully you’ll begin to use this site as something of a resource, coming here for information about any number of different offers and promotions.
The idea of the Price Promise is to ensure that you place bets as possible with the same bookmaker rather than moving from bookie to bookie to try and get the best prices. Consequently the offer says that if you place a bet with a company that offers it, and it transpires that you’d have got better odds placing it with one of their rival bookmakers then you’ll get paid at the rate of the higher odds.
What Exactly Is A Price Promise?

As an example, say you placed a bet on a horse race at 10/1 with Bookie A and Bookie B were offering 12/1, you would find that you’d be paid out at 12/1 offered by Bookie B. What makes this offer even better is that bets on horse racing that are covered by the price promise might also covered by a best odds guarantee.
That means that you could place a bet on the morning of a race at 8/1, it could be 9/1 with another company but have a SP of 10/1 and you’ll be paid out at 10/1. Alternatively it might be 8/1 when you place it and have a SP of 9/1 but you could have got 10/1 with with that other bookmaker so you’re still paid out at 10/1. It really is a best of all worlds.
Things To Look Out For
As I’ve already mentioned, this offer isn’t available all of the time or through every bookie. In fact, at the time of writing the offer is only available through a couple of operators and even then they tend to be on specific events and each bookmaker will have their own takes on what it all means.
How To Claim
As with pretty much all offers that bookmakers make, you don’t need to do anything to take advantage of this one. The computers know all and so if they believe that you could have got a better price from somewhere else then you’ll be paid out at it when you get your winnings. It really is that simple and convenient.
Best Odds Guarantee
I’ve written a detailed piece similar to this one about the Best Odds Guarantee elsewhere on the site. In the piece I make a comparison between that and this offer, so it’s only right that I do the same thing here. After all, when I was first starting to use bookmakers I got confused between the two, so it’s entirely possible that other people might do the same.
The Bets Odds Guarantee that’s offered by most top bookmakers says that if you place a bet on a horse race in the UK and Ireland and the Starting Price ends up being higher than the price you took then you’ll get paid out at the higher rate. There’s an alternative enhanced BOG offers, with the difference being that you could actually be paid out at an even higher rate than the best odds you could have gotten, but neither of them involve rivals.
The rule of thumb to use when trying to understand the difference between the offers is that the Price Promise promotion is a bookmaker competing with companies that it considers to be a rival, whilst best odds guaranteed offers are a bookmaker competing with itself. BOG offers are also almost exclusively for horse racing, whilst the Price Promise is available on a few different sports and events.